It’s the little things.

When I came by the Creative Market launch page, the first thing that struck me was the fantastic attention to detail:

I love the logo. The small cuts/indentations along the edges blend perfectly with the wood theme — instead of looking just like it’s on top of the background, it complements the background. It really does evoke “handcrafted.” I also really love the kerning between the “t” and the “i.” Also, those staples? Those are some nice staples.

It’s all about the little details.