Design isn’t just battling ugliness. It’s also an unending fight for beauty, balance, consistency, and parity, because the world devolves into an ugly, imbalanced, inconsistent, and unequal place unless we are vigilant. Beauty has a role in the good life, so designers like Massimo chip away at their corner: visuals. I’m in that corner, too, with my tiny rock hammer.
— Frank Chimero, Massimo and Me