Mel Choyce-Dwan
Senior Product Designer
Results-driven product designer with experience in interface and user experience design, user research, and accessibility. Skilled in modernizing digital platforms, enhancing user experiences, and leading collaborative design initiatives across government, open source, and private sectors. Passionate about democratizing technology.
Capabilities
Skills
Product design
Interaction design
User research
Usability testing
Prototyping
Accessibility
Design systems
Art direction
Asynchronous communication
Cross-functional collaboration
Cross-platform experience
Defining success criteria
Design critique
Design documentation
PR reviews
Product/design alignment
Project handoffs
Remote-first
Storytelling
Systems thinking
Generative AI
Tools
Figma Suite, Sketch & Adobe Suite
Mural & other whiteboarding apps
Google Suite
GitHub, HTML & CSS
WordPress
ChatGPT & Claude
Processes
Agile
Design workshops
Usability testing
Wireframing
Style tiles
Click-through prototyping
Methods
Affinity grouping
Heuristic evaluation
Card sorting
Competitive analysis
Contextual interviews
Experience
Senior Product Designer
18F / General Services Administration
December 2021 – April 2025
18F was a digital services consulting group within the federal government. We helped other government agencies fix technology problems and save money by making smarter technology investments.
During my time at 18F, I oversaw product design, user research, and strategy on cross-functional teams across 7 projects for 5 federal agency and judicial partners, including our own internal efforts. I…
- Led the design of the American Climate Corps website from end-to-end, navigating ambiguity, tight deadlines, and complex stakeholders to launch a high profile platform to connect 20,000 young Americans with careers in the climate sector.
- Designed a new digital presence for the 9th Circuit Courts to replace a 15+ year old website. Leveraged US Web Design System guidance, conducted in-person workshops with circuit staff to develop a design direction and information architecture, and coached members of the circuit on usability and research practices.
- Advised on technology modernization to the Department of Justice’s Antitrust Division’s complaint process by conducting user research, advocating for and prototyping a more efficient front-end, and guided the evaluation of potential platforms and future improvements. Successfully secured long term funding from the Technology Modernization Fund.
- Improved the Federal Audit Clearinghouse reporting process for 230,000 grant recipients, and the government stakeholders who receive 60,000 annual audits. Led discovery research and product design strategy across complex organizational lines to support the launch.
- Launched informational and training websites for 800,000+ people using GSA SmartPay, the world’s largest government charge card. This new loginless system included many usability and accessibility improvements.
Awards
FAS Commissioner Spotlight Award
2024
GSA Special Act Award
2023
Senior Product Designer
Automattic
June 2013 – October 2021
Automattic is the company behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more.
At Automattic, I worked with cross-functional teams across multiple products, including WordPress.com onboarding, site customization, and themes. Spent several years contributing to WordPress.org as a full-time volunteer. I…
- Conducted competitive research, usability tests, and interviews to inform product improvements and design decisions.
- Created wireframes, mockups, and prototypes for the WordPress content management system (CMS), designed themes for over 50 million users in the WordPress community, collaborated with cross-functional teams, and ensured accessibility and design consistency across desktop and mobile.
- Participated in both WordPress community discussions, mentored new and junior contributors, led design projects from beginning to end both independently and in cross-collaborative teams, and spoke at conferences to promote WordPress.
- Wrote regular project updates and announcements, designed graphics, and contributed to public WordPress communications to support community awareness and engagement.
UX Apprentice
Fresh Tilled Soil
January 2013 – March 2013
Designer
Joust
August 2012 – January 2013
CommunicateHealth
November 2011 – June 2012
Skytemple
October 2008 – November 2011
Volunteering
Tech for Campaigns
2018 – Present
Tech for Campaigns connects progressive candidates with skilled technologists. I led the design of the TFC WordPress theme which powers hundreds of websites, and designed over two dozen websites and ad campaigns for democratic candidates and caucuses.
Ragtag
2018 – 2021
Ragtag helps design and implement campaign websites and trains campaign staff on how to add and edit content. I designed and built websites for candidates using WordPress, Squarespace, and Wix.
Alessandra Biaggi for NY34
2018 – 2019
Alessandra Biaggi served as a member of the New York State Senate from 2019 to 2022, representing the 34th district. As Biaggi’s website manager, I worked on refining and adapting her brand for web, email, social media, advertising, and merchandise. I designed and built her website on Squarespace, making weekly updates to the website during her campaign. I collaborated closely with campaign staff to craft a compelling narrative to get Biaggi elected, including testing several donation-focused splash pages.
Events
Recent talks
- learn.wordpress.org: The creative side of blocks, volume 4, Advanced Layouts with the Block Editor
- WordCamp Montclair: Getting creative with block patterns
- WordCamp Europe: Art direction with Gutenberg, Designing your first Gutenberg block
- WPBlockTalk: Make Unique Designs by Combining Blocks
- Young Elected Officials Convening: Making the Most of Your Campaign Website
- You can see my speaking experience through 2012 on WordPress.tv and Noti.st.
Organizing
- Lead co-organizer, Valley Summit, 2011
- Co-organizer, WordCamp US, 2016, 2019, 2021
- Co-organizer, WordCamp Boston, 2013 – 2019
- Co-organizer, Boston WordPress Meetup, 2013 – 2020
Education
Smith College
BA in Government; Minor in Arts & Technology