Resume

Mel Choyce-Dwan

Senior Product Designer

Results-driven product designer with experience in interface and user experience design, user research, and accessibility. Skilled in modernizing digital platforms, enhancing user experiences, and leading collaborative design initiatives across government, open source, and private sectors. Passionate about democratizing technology.


Capabilities

Skills

Product design
Interaction design
User research
Usability testing
Prototyping
Accessibility
Design systems

Art direction
Asynchronous communication
Cross-functional collaboration
Cross-platform experience
Defining success criteria
Design critique
Design documentation

PR reviews
Product/design alignment
Project handoffs
Remote-first
Storytelling
Systems thinking
Generative AI

Tools

Figma Suite, Sketch & Adobe Suite
Mural & other whiteboarding apps
Google Suite
GitHub, HTML & CSS
WordPress
ChatGPT & Claude

Processes

Agile
Design workshops
Usability testing
Wireframing
Style tiles
Click-through prototyping

Methods

Affinity grouping
Heuristic evaluation
Card sorting
Competitive analysis
Contextual interviews


Experience

Senior Product Designer

18F / General Services Administration

December 2021 – April 2025

18F was a digital services consulting group within the federal government. We helped other government agencies fix technology problems and save money by making smarter technology investments.

During my time at 18F, I oversaw product design, user research, and strategy on cross-functional teams across 7 projects for 5 federal agency and judicial partners, including our own internal efforts. I…

  • Led the design of the American Climate Corps website from end-to-end, navigating ambiguity, tight deadlines, and complex stakeholders to launch a high profile platform to connect 20,000 young Americans with careers in the climate sector. 
  • Designed a new digital presence for the 9th Circuit Courts to replace a 15+ year old website. Leveraged US Web Design System guidance, conducted in-person workshops with circuit staff to develop a design direction and information architecture, and coached members of the circuit on usability and research practices.
  • Advised on technology modernization to the Department of Justice’s Antitrust Division’s complaint process by conducting user research, advocating for and prototyping a more efficient front-end, and guided the evaluation of potential platforms and future improvements. Successfully secured long term funding from the Technology Modernization Fund.
  • Improved the Federal Audit Clearinghouse reporting process for 230,000 grant recipients, and the government stakeholders who receive 60,000 annual audits. Led discovery research and product design strategy across complex organizational lines to support the launch.
  • Launched informational and training websites for 800,000+ people using GSA SmartPay, the world’s largest government charge card. This new loginless system included many usability and accessibility improvements.

Awards

FAS Commissioner Spotlight Award

2024

GSA Special Act Award

2023


Senior Product Designer

Automattic

June 2013 – October 2021

Automattic is the company behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more.

At Automattic, I worked with cross-functional teams across multiple products, including WordPress.com onboarding, site customization, and themes. Spent several years contributing to WordPress.org as a full-time volunteer. I…

  • Conducted competitive research, usability tests, and interviews to inform product improvements and design decisions.
  • Created wireframes, mockups, and prototypes for the WordPress content management system (CMS), designed themes for over 50 million users in the WordPress community, collaborated with cross-functional teams, and ensured accessibility and design consistency across desktop and mobile.
  • Participated in both WordPress community discussions, mentored new and junior contributors, led design projects from beginning to end both independently and in cross-collaborative teams, and spoke at conferences to promote WordPress.
  • Wrote regular project updates and announcements, designed graphics, and contributed to public WordPress communications to support community awareness and engagement.

UX Apprentice

Fresh Tilled Soil

January 2013 – March 2013

Designer

Joust

August 2012 – January 2013

CommunicateHealth

November 2011 – June 2012

Skytemple

October 2008 – November 2011


Volunteering

Tech for Campaigns

2018 – Present

Tech for Campaigns connects progressive candidates with skilled technologists. I led the design of the TFC WordPress theme which powers hundreds of websites, and designed over two dozen websites and ad campaigns for democratic candidates and caucuses.

Ragtag

2018 – 2021

Ragtag helps design and implement campaign websites and trains campaign staff on how to add and edit content. I designed and built websites for candidates using WordPress, Squarespace, and Wix.

Alessandra Biaggi for NY34

2018 – 2019

Alessandra Biaggi served as a member of the New York State Senate from 2019 to 2022, representing the 34th district. As Biaggi’s website manager, I worked on refining and adapting her brand for web, email, social media, advertising, and merchandise. I designed and built her website on Squarespace, making weekly updates to the website during her campaign. I collaborated closely with campaign staff to craft a compelling narrative to get Biaggi elected, including testing several donation-focused splash pages.


Events

Recent talks

Organizing

  • Lead co-organizer, Valley Summit, 2011
  • Co-organizer, WordCamp US, 2016, 2019, 2021
  • Co-organizer, WordCamp Boston, 2013 – 2019
  • Co-organizer, Boston WordPress Meetup, 2013 – 2020

Education

Smith College

BA in Government; Minor in Arts & Technology