Later that day, I asked Ive about an Apple design that shares the new campusās formal simplicity: the circular āhockey puckā mouse that was included with the first iMacs. Many found it hard to control, and it is widely considered a design failure. Ive didnāt accept that description. He referred to different schools of thought about arms, wrists, and mice. āEverything we make I could describe as being partially wrong, because itās not perfect,ā he said, and he described the wave of public complaint that accompanies every release. He went on, āWe get to do it again. Thatās one of the things Steve and I used to talk about: āIsnāt this fantastic? Everything we arenāt happy about, with this, we can try and fix.āĀ ā
ā Ian Parker, The Shape of Things to Come
I’ve been slowly working my way through the New Yorker’s recent piece on Jonathan Ive. A bunch of quotes have stood out, but this one in particular really resonates with me.