• Isn’t it fantastic

    Later that day, I asked Ive about an Apple design that shares the new campus’s formal simplicity: the circular ā€œhockey puckā€ mouse that was included with the first iMacs. Many found it hard to control, and it is widely considered a design failure. Ive didn’t accept that description. He referred to different schools of thought about arms, wrists, and mice. ā€œEverything we make I could describe as being partially wrong, because it’s not perfect,ā€ he said, and he described the wave of public complaint that accompanies every release. He went on, ā€œWe get to do it again. That’s one of the things Steve and I used to talk about: ā€˜Isn’t this fantastic? Everything we aren’t happy about, with this, we can try and fix.ā€™Ā ā€

    — Ian Parker, The Shape of Things to Come

    I’ve been slowly working my way through the New Yorker’s recent piece on Jonathan Ive. A bunch of quotes have stood out, but this one in particular really resonates with me.