Mel Choyce

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  • “If you can’t find it, design it.”view →

    “If you can’t find it, design it.”

    — Massimo Vignelli

    Currently watching Design is One, a documentary on Lella and Massimo Vignelli. It’s a very inspiring experience.

    I want to design something that lasts.

    mel

    August 6, 2015
    regular
    design, graphic design, lelle vignelli, massimo vignelli
  • Design for Non-Designersview →

    I presented today at WordCamp Philly on Design for Non-Designers. As promised, here are my slides, which I’ve fleshed out with some extra notes for web:

    Design Basics for Non-Designers from melchoyce

    If anyone wants the abridged version (which is what I presented), you can comment here to let me know.

    Along with my slides, I also gave a quick design demo. You can see the images and notes for my demo here:

    Demo Wireframe
    Demo Mockup Step 1
    Demo Mockup Step 2
    Demo Mockup Step 3
    Demo Mockup Step 4

    Some resources for each design principle I talked about:

    • Grids & Alignment
      • http://960.gs/
      • http://www.alistapart.com/articles/the-infinite-grid/
      • http://www.thegridsystem.org/
    • White Space
      • http://www.alistapart.com/articles/whitespace
      • http://webdesign.about.com/od/webdesignbasics/a/whitespace.htm
      • http://naldzgraphics.net/design-2/11-reasons-why-white-spaces-are-good-in-graphic-design/
    • Typography
      • http://webtypography.net/
      • http://webdesignerwall.com/tutorials/typographic-contrast-flow
      • http://www.alistapart.com/articles/on-web-typography/
    • Color
      • http://sixrevisions.com/web_design/a-look-into-color-theory-in-web-design
      • http://www.slideshare.net/TCUK/rules-of-thumb-for-using-colour-in-your-content
      • http://webdesign.tutsplus.com/articles/design-theory/an-introduction-to-color-theory-for-web-designers/
    • Hierarchy
      • Understanding Visual Hierarchy in Web Design
      • http://sixrevisions.com/web_design/using-power-structure-and-gestalt-for-visual-hierarchy/
      • http://designshack.net/articles/graphics/how-to-use-visual-hierarchy-in-web-design

    Thanks again to everyone who attended this morning!

    mel

    October 20, 2012
    regular
    color, graphic design, grids, web design, web typography, wordcamp, wordcampphilly
  • Adventure[s] Broken Hearted Ball: Breakup/Hookup Posterview →

    My brother recently asked me to design a poster for one of his Adventure[s] parties. I’m not really that great with poster/graphic design, but I gave it a go and am pleased with the result:

    Adventure[s] Broken Hearted Ball: Breakup/Hookup Poster

    If you’re in Brooklyn next month, check it out!

    mel

    January 6, 2012
    photo
    adventure[s] party, graphic design, poster design
  • Awesome, well-designed local poster for Josh Ritter concertview →

    Josh Ritter poster

    (sorry for the quality — cellphone pic!)

    I was walking into town from work other day when I noticed this poster tacked up. It immediately caught my attention! Love the typography, first of all (Archer is so sexy), and the overall silhouetted/banner style is great. Definitely a big step up from most other concert posters I see around town. It’s very professional and “designed” looking.

    Anyone know who designed this? @mollyampersand thinks it might be Rob & Damia. (Love their work!) Can anyone confirm?

    Edit: Designer found! Poster courtesy of Matt Fleming at http://www.blackt-shirt.com/.

    mel

    December 1, 2011
    photo
    graphic design, local, poster
  • Hops Chartview →

    Hops ChartWell designed infographic showing different hops, arranged by flavors, aroma and bitterness. You can buy it online at hopschart.com.

    mel

    November 10, 2011
    photo
    beer, graphic design, infographic

Interested in working with me?

I’d love to chat.

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